UK PR Launch and Brand Awareness
Q Comms supported Wood Fire Coffee’s UK launch through targeted public relations, industry engagement and strategic product gifting. Rather than relying on broad consumer publicity, Q focused on reaching relevant trade contacts, specialist coffee media and influential industry voices who could help introduce the brand to the UK market. Through tailored media outreach and carefully considered gifting, Q put the product directly in front of key audiences, creating opportunities for first-hand discovery, editorial consideration and authentic brand advocacy. This targeted approach helped lay the foundations for Wood Fire Coffee’s UK presence, building awareness among relevant industry audiences and establishing connections to support the brand’s growth in a competitive market.
