Hästens Vividus bed in a room with a large arched window
Luxury Lifestyle PR and Influencer Engagement

Hästens Wilmslow

Hästens is a renowned Swedish luxury bed brand, recognised for its craftsmanship, attention to detail and commitment to exceptional sleep. With its premium handmade beds and heritage of Swedish design, the brand occupies a distinctive position in the luxury interiors and lifestyle market, appealing to customers seeking quality, comfort and considered design.

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Luxury Lifestyle PR and Influencer Engagement

Q Comms supported Hästens Wilmslow in raising its local profile through targeted media relations, influencer engagement and an event at its showroom in Cheshire. Bringing together local media and relevant influencers, Q created an opportunity for guests to experience the brand first-hand, discover the craftsmanship behind its beds and gain a deeper understanding of its approach to luxury sleep. Alongside event coordination and guest engagement, Q focused on building relationships with relevant local voices who could introduce Hästens to new audiences through editorial coverage and social media content. This targeted approach helped bring the showroom to life, generate local awareness and position Hästens Wilmslow within the area’s luxury lifestyle and interiors market.

Bed on display in the Hästens showroom

Hästens blue checked bed in a light bedroom

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