Social Media Marketing and Content Creation
Q Comms helped launch Casbah Fitness from scratch on social media, developing a challenger-brand strategy built around creative social media marketing, original content creation and organic audience growth. Q leads the social media strategy, creative concepts, filming, photography and copywriting, turning everyday moments inside the gym into entertaining, relatable content designed to stop the scroll and encourage people to share. From member-led stories and humorous takes on fitness culture to reactive local campaigns and creative collaborations, the content gives Casbah a distinctive voice in the local market. One standout campaign saw Q recreate the Call on Me music video with local partner Pulse of Perfumery to support cystic fibrosis awareness, creating a memorable community campaign that helped turn Knutsford yellow. By combining strategic social media management with creative video production and community-led storytelling, Q helped Casbah grow from launch to more than 500 members within six months, demonstrating how organic social media can build brand awareness and support business growth.
