Aussie Beef and Lamb exhibition stand at Anuga
Trade Show Marketing, Event PR and Content Creation

Aussie Beef & Lamb

Aussie Beef & Lamb showcases Australian beef and lamb to the UK market, highlighting the quality, versatility and culinary potential of Australian red meat. Major international food and hospitality trade shows, including Anuga in Germany and HRC and IFE in London, provide valuable opportunities to connect with chefs, foodservice professionals, buyers and industry stakeholders. These events allow the brand to demonstrate the products in a professional culinary setting, build industry relationships and showcase the role Australian beef and lamb can play across menus and foodservice operations.

01.

Trade Show Marketing, Event PR and Content Creation

Q Comms supports Aussie Beef & Lamb at key food industry trade shows, combining event communications, content creation and social media support to maximise the value of its presence. Through event-led content planning, on-the-ground filming and photography, Q captures chef demonstrations, product showcases and conversations with industry professionals, creating content that brings Australian beef and lamb to life beyond the exhibition floor. The focus is on showcasing the products in action, highlighting culinary expertise and identifying stories that will resonate with chefs and foodservice audiences. By combining trade show marketing with professional food photography, video content and targeted communications, Q helps extend the reach of industry events, maintain brand visibility and create valuable marketing assets that can be used across social media and wider communications channels.

Chefs preparing food at an Aussie Beef and Lamb trade event

continue the conversation.

have a brief in mind?

get in touch.
our offices.

talk to the team closest to you.