Steak cooking over flames on a grill
Social Media Management and Food Content Creation

Aussie Beef & Lamb

Aussie Beef & Lamb promotes Australian beef and lamb to a diverse UK audience, from retail decision-makers to chefs, foodservice professionals and consumers. With products that can be used across a wide range of cuisines, cuts and cooking techniques, the opportunity is to move beyond traditional product marketing and show audiences how Australian red meat can be prepared, served and enjoyed. Chef collaborations, recipe development and practical cooking inspiration provide a platform for demonstrating product quality and versatility through relevant, engaging food content.

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Social Media Management and Food Content Creation

Q Comms delivers social media management and content creation for Aussie Beef & Lamb, combining creative campaign development with hands-on filming, photography and copywriting. Working with chefs and culinary talent, Q develops recipe videos, cooking demonstrations, food photography and behind-the-scenes content that showcase Australian beef and lamb across different cuisines and cooking styles. From developing creative concepts to capturing chefs preparing dishes on camera, Q produces short-form video and social-first content designed to engage audiences and bring the products to life. The strategy is tailored to each platform, with LinkedIn content targeting UK retail decision-makers, while Instagram and Facebook focus on chefs, foodservice professionals and consumers. By combining food content production with audience-led social media strategy, Q helps Aussie Beef & Lamb maintain a consistent digital presence, inspire new culinary ideas and connect with audiences through useful, visually engaging content.

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